Every year from June to August, summer comes.Medical beauty consumptionThere will be a wave of enthusiasm. After experiencing the baptism of the COVID-19 epidemic in 2020, will the medical beauty market still see a seasonal consumption climax in summer this year? Which projects will become popular among consumers?
August 10,SoYoung Data Yan Research InstituteReleased the summer medical beauty consumption trend. In June this year, the scale of medical beauty consumption increased by 87% month-on-month.Autologous fat filling, breast plastic surgery, body shapingIt has become a seasonal super-growing project, with a month-on-month growth rate of as high as330%, 210%, 180%.
Concern about body shape has become the benchmark for medical beauty consumption in summer.
Physical improvement leads summer consumption
Breast plastic surgery and body shaping increased nearly 200% from the previous month
Every year around the summer, medical beauty consumption grows rapidly. Data shows that August 2020 was the peak month for annual consumption, with a year-on-year increase of more than 2019.21%.
Entering 2021, the trend of previous years will still continue. In June this year, medical beauty consumption increased by more than87%, and became the month with the highest consumption in the first half of this year.
As the weather becomes hotter, people's consumption of medical beauty treatments for their bodies has increased significantly. Affected by seasonal fluctuations, the most popular medical aesthetics projects in June this year are:Autologous fat filling, breast plastic surgery, body shaping,The chain growth rate is as high as330%, 210%, 180%. thisExternal eye and nose plastic surgeryConsumption and popularity are also gradually rising, with month-on-month growth rates exceeding100%.
Autologous fat fillingAspect, Gundam67%of consumers choose autologous fat graftingface,in addition,31%Consumers choose autologous fatbody sculpture, of which close to90%The fat is filled inChest.
At the same time, breast plastic surgery and body shaping not only achieved rapid month-on-month growth, but also achieved year-on-year growth of 59% and 45% based on the high popularity in the same period last year, ranking the top two in June's year-on-year growth rate. In summer, attention to body shape has become a "rigorous need" for medical beauty consumption.
The top 1 proportion of breast plastic surgery consumption isbreast augmentation, accounting for the top 1 share of body shaping consumption isLiposuction,followed bycryolipolysis. Judging from the data, the consumption of slimming medical beauty products exploded in June and will continue until August. According to last year’s data, body shaping consumption increased by 116% month-on-month in June 2020, and in August, the month-on-month increase further increased to 411%.
In addition to weight-loss projects, summer is also the month when breast plastic surgery consumption grows rapidly. The consumption trend of breast plastic surgery basically maintains the same trend as that of slimming projects. Data show that in June 2021, the month-on-month growth rate of breast plastic surgery consumption exceeded 210%, and the year-on-year growth rate exceeded 59%.
Cleansing, acne removal and whitening
The urgent need for medical beauty in summer
In the past 12 months,Cleansing and acne removalThe month when consumption reaches its peak is June. In June this year, the consumption of cleansing and acne removal increased by more than 19% compared with May.
in particular,Fruit acid peel, ultra-fine bubbles, red and blue light acne removalIt is the most purchased item among consumers. Among them, fruit acid peeling accounts for nearly 50% of the overall acne treatment consumption, while ultra-fine bubble and red and blue light acne treatment also account for nearly 20% and 10% respectively.
Judging from the month-on-month growth rate in June, Haifeixiu skin care and salicylic acid peels grew the fastest, reaching 90% and 48%.
In addition, in the hot summer,Whitening consumptionIt also exploded. Data show that in June this yearWhitening and rejuvenationThe project transaction value increased by more than 200% year-on-year and by more than 72% month-on-month.PhotorejuvenationIt has become the choice of most consumers, accounting for nearly75%.
Medical beauty consumer groups are growing rapidly
But discrimination still bothers them
In recent years, medical beauty consumption has exploded, and misunderstanding or discrimination against medical beauty consumption still accompanies the development of this industry.
According to a survey questionnaire for medical beauty users launched by SoYoung Experience Officer in July this year, nearly 401 TP3T medical beauty users have suffered discrimination or criticism because of their medical beauty treatments.
Specifically, doubts mostly point to psychological aspects, including psychological problems, appearance anxiety, etc., accounting for nearly 60%; secondly, they come from incomprehension in the field of values. For example, no matter how good-looking you are, it is fake, and nature is beautiful. Some doubts account for more than 48%.
"Simply speaking, beauty comes from a strong inner recognition of oneself. We want to change ourselves through appearance, which is another level of wanting to increase our self-confidence." A New Oxygen Experience Officer express.
Despite this, the rapid growth of medical beauty users is an indisputable fact. According to data from the Qianzhan Industry Research Institute, in the first half of 2021, the number of medical beauty users in my country is expected to exceed18 million. It is expected to increase by nearly 20% year-on-year. Sullivan data shows that the growth rate of the medical beauty industry will return to around 20% this year.
The rapid growth of light medical beauty has also become a medical beauty field that is more acceptable to consumers. According to the new youth anti-aging attitude survey report released by SoYoung and China Business News at the end of 2020, up to91.3%of users are interested inMedical beauty and anti-agingHave expectations.
