ISAPS data shows that the global medical aesthetics market has grown steadily from 2015 to 2019, with a compound annual growth rate of approximately 8.2%. In 2019, the global market size exceeded one trillion yuan, with a year-on-year increase of 7.5%, and is expected to reach US$1,782 in 2022.
Compared with the United States, Japan, South Korea and other countries, my country's medical aesthetics industry started late and has grown rapidly. In recent years, the market penetration rate has been steadily increasing, from 2.4% in 2014 to 3.6% in 2019. The current The data is still climbing and the market potential is huge.
The reason why the medical aesthetics industry is booming is fundamentally due to a good economic ecology. As early as 2019, according to data released by the National Bureau of Statistics, China's per capita GDP has exceeded 10,000 US dollars. This prerequisite objectively provides an economic basis for medical aesthetics consumption. support.
In addition, the gradual improvement of national policies and the continued participation of industrial capital have provided a good industrial environment for the development of the medical aesthetics industry. In addition, the rise of the "appearance economy" has brought about an increasing demand for medical aesthetics, driving the development of medical aesthetics technology, Industrial upgrading and progress.
As the post-90s and post-00s generations gradually become the mainstream group of contemporary consumption, the national consumption consciousness and form will also change accordingly. Medical beauty will only become a consumption position for more people, and the space and time of the market will also change. be further expanded.
The structure of the emerging medical beauty industry chain includes not only upstream medical beauty consumables and raw material manufacturers, but also midstream and downstream medical beauty institutions, public and private plastic surgery hospitals, and huge consumer groups. Traditional medical beauty projects have shorter threads and application scenarios. The target groups are also very limited. It is an unchanging market law that good money drives out bad money. Therefore, the rise of emerging medical beauty is unstoppable.
Medical aesthetic projects can be divided into two categories: surgical and non-surgical according to whether there is surgery or not. Among them, non-surgical has become the most popular among all medical aesthetic projects due to its safety, operability and affordability. Xinxing, also known as light medical beauty, includes injections, skin beauty, etc.
Lower risks and faster recovery speed, these two advantages make consumers prefer light medical beauty treatments when choosing. In recent years, my country's light medical beauty market has continued to grow at a faster rate than the industry as a whole. In 2019, the scale was about 60 billion yuan, and its share of the medical beauty market rose to 42%; the compound growth rate of the light medical beauty market from 2014 to 2019 was about 24.6%; according to Frost & Sullivan predicts that my country's light medical beauty market is expected to reach 144.3 billion yuan in 2024, corresponding to a compound growth rate of 19.2% from 2019 to 24.
Hyaluronic acid accounts for half of the world of light medical beauty
According to ISAPS data, hyaluronic acid accounted for 32% of global non-surgical medical beauty projects in 2019, nearly one-third of the entire project. In my country's injection medical beauty market, the factory scale of hyaluronic acid in 2019 was as high as 3.6 billion yuan, and meat Toxins are listed as two major items in the medical beauty market.
As the country strengthens its supervision of the medical beauty industry, more legal and compliant brands and products will be approved for sale, and the injection market will become more diversified and is expected to undertake an upgrade in skin care consumption.
According to the Sullivan Report, the market size of China's medical and aesthetic hyaluronic acid terminal products increased from 1.21 billion yuan in 2014 to 4.27 billion yuan in 2019, with a compound growth rate of 28.7%. The market size is expected to increase to 7.60 billion yuan in 2024.
There is no doubt that the expansion of new scenarios has become the key to the brand's success. Compared with the rich categories and larger scale of foreign markets, the domestic hyaluronic acid market still lacks sufficient development.
Nowadays, in addition to playing an important role in the field of medical beauty, hyaluronic acid is also gradually getting involved in food, daily chemicals and other fields. It is unknown whether it will become a popular material in all fields.
